Recently, the world said farewell to one of the greatest innovating minds of the last century with the death of Apple Computer co-founder and pioneer, Steve Jobs. While the former CEO’s style of management and leadership divided those in Silicon Valley, few can argue that the ends didn’t justify the means. Steve Jobs had no patience for employees who solved problems with psychic readings-based guesswork and reliance on others to pickup the slack. In return, he saw his garage-founded company become the second most valued in the world behind Exxon-Mobil.
Now that Jobs has left this world behind, all we have left is his legacy. But what exactly is that legacy, and how can young entrepreneurs take his life into consideration when deciding how they’ll grow their own businesses out from the garage? Let’s go through his three most memorable commands when it comes to encouraging others to achieve to the level he himself did:
-Stay Hungry
Part one of his famous line spoken at the 2007 Stanford University commencement address, Jobs told this to a crowd of graduates ready to embark upon the world. He was 53 at the time, and was in the middle of his ongoing battle with pancreatic cancer; yet he was as vigorously devoted to his goals as he had ever been. That’s because Jobs was never happy with himself, and always sought to achieve greater things than what he had previously accomplished. Much like an artist, Jobs could never stay satisfied. Business is an art and your passion should always drive you to the next objective.
-Stay Foolish
Part two of his oft-quoted commencement statement reveals the “hidden” side to Jobs that most detractors of his talents never quite seemed to understand. As maniacal as his management practices seemed to his employees and those around him, Jobs never questioned the importance of taking risks and behaving badly when it’s advantageous to do so. As much as he berated Apple developers, he always encouraged them to take chances and not be afraid of the mistakes, even if he was to be the one to make them a big deal.
-Think Different
The time-test motto of Apple Computer, this phrase defines both the corporation itself and the driving force behind the personal success of Steve Jobs. Jobs was never afraid to challenge the status quo, and more importantly he was not hesitant to take steps to change it. This led him to be fired from the very company he started, and also was what contributed to his triumphant return ten years later. All the while, Jobs maintained his critical attitude toward the way the personal computer industry was headed, and remained determined to change it to how he saw fit.
What will the entrepreneurs of today and tomorrow learn from the life of Steve Jobs? Hopefully, it will be that success is not the product of convention and ordinary choices. You have to remain foolhardy in the face of the norm, and always be prepared to go about things in a way that others have chosen not to attempt. Will that lead you to starting the next Apple Computer? Maybe. But it’s certain to get you out of the garage.
Picture discovered on flickr.com/photos/yggg.














