Two New York City guys with a passion for entrepreneurship. Corporate life wasn’t the place for them, so they found an alternative. Evin Schwartz and Drew Austin are the co-founders of Campus Socialite, a fun online source for college students and alumni. We sat down with Evin and Drew to learn more about Campus Socialite and their story. Enjoy…

Tell us about Campus Socialite in your own words.

The Campus Socialite is the perfect mix of bedlam and sophistication that make up college students life’s. I associate this title with the influencers on each campus that spark trends both in and out of the classroom.

When did you start Campus Socialite?

The Campus Socialite was started in May 2009 by myself and my partner Drew Austin. We actually created the site to drive traffic to our companies concierge service for college students. Both of us were writing for the site and working on the concierge service at the same time, after the first month we realized people were really attracted to the college voice we were projecting and shifted complete focus to The Campus Socialite which was one of the hardest moves to make but worked out for the best.

Why did you start it?

Both Drew and I have always had the entrepreneurial mind frame and knew we were not meant for the 9-5 lifestyle. We had the best college experience one can ask for and decided to merge our profession with our passion and thus The Campus Socialite was born. I feel as though I have the best job in the world…my friends constantly remind me of that when they see pictures from our campus events.

What experience did you have working on the web?

Out of college I worked as the Marketing Director for a Real Estate firm. I created all social platforms for the company and got my real first experience in the blogging world which was extremely beneficial when launching TheCampusSocialite.com

Is Campus Socialite your full-time jobs?

Yes, both Drew and I realized how big of an undertaking it was to start a corporation with even bigger dreams of making it what it is today and had to go all in. We were both working corporate jobs in New York and traded that lifestyle in for the entrepreneurial roller coaster which has been the best ride of my life. I have to thank my family and friends who have been extremely supportive throughout the process and could not have done it without them.

Picture from the Blitz and Beatz Tour

What have you done for promotion?

We are constantly throwing campus events around the country with our student ambassadors which has really spread our brand. Our biggest promotion comes every Fall semester with our own campus tour called the Blitz & Beatz Tour. We target the biggest college football games around the country for a twelve week concert and tailgate series. While producing these events we are able to spread our companies brand as well as other companies and products looking to engage the college audience. We have begun planning our 2011 Blitz & Beatz Tour and I can tell you its going to take campus events to an entirely new level.

What are your goals for CampusSocialite?

My goals for The Campus Socialite are simple, when you think college you automatically think Campus Socialite. Within the next five years my ultimate goal is to become one of the major players in the college marketing realm and think we have laid the groundwork to meet that goal.

If you were given 1 million dollars right now, what would you do with it?

Is that an offer from GetYourBizSavvy? Honestly, I would allocate a good portion of it towards staffing the company with experienced employees. The rest would be used for some internal technology which we feel we would see a huge return from if properly funded, but your going to have to put up the money to find out what it is.

Why do people fail?

I can’t speak for most people because failure really depends on each individuals situation in life. I know for a young company like ours, learning on the fly and overcoming past mistakes have presented the biggest challenge. I believe if you can not learn from past mistakes failure is imminent.

What does success mean to you?

Success to me means waking up everyday and being truly excited for what lies ahead and ending the day knowing that you made a difference in some way. If you are happy with your lifestyle it doesn’t matter if you sell sun glasses on the beach or are the CEO of a Fortune 500 company, as long as you are satisfied with your lifestyle and can handle the responsibilities associated with it.

What advice can you offer to someone hoping to start a blog/website?

My biggest piece of advice I can offer is to surround yourself with people who share the same passion as you and do not let anything hold that passion back. Do not be afraid of failure because from failure comes a valuable learning lesson that you could have never experienced without taking the risk.

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