What is Tweak.com?

With no requirement for creative or technical skills, users can create print-ready artwork with choices of hundreds of thousands of designs, in just a few minutes. The company has created proprietary technological solutions to allow this groundbreaking technical revolution and has built a considerable creative team to scale the range of content. The Tweak.com library is the largest range of customizable creative design available globally.

Jerry Kennelly, Tweak.com Founder

Prior to launching Tweak.com, Jerry Kennelly founded Stockbyte and Stockdisc, two companies based in Tralee, Ireland that captured 10% of the global royalty-free stock photography market in ten years. In April 2006 both companies were sold to Getty Images (formerly GYI) for a consideration of $135 million. Kennelly’s companies produced the highest pro-rata profit and profitability per employee in this worldwide industry.

Today, Kennelly is passionately working on Tweak.com, a project that has been in his mind for many years. With his immense entrepreneurial success, their is little doubt in anyone’s mind that Tweak.com will be a smashing hit. Entrepreneurs and business people have a great opportunity here receiving the utmost quality and professionalism without breaking the bank. Enjoy the interview with this serial entrepreneur as he explains his experience with Tweak.com, what success means to him, what makes a great entrepreneurs, and offers some very valuable advice.

How’d you come up with the idea for Tweak.com?

I’ve been in the publishing and creative business since the eighties and always figured that people would love to have control for themselves.

Just a few million people in the world understand the craft of design and have access to the high quality software applications that are needed.

So I thought it would be so much fun for people with no design skills to create the images  they really love for their own businesses.

And have all the world’s best professionals give them a great start with wonderful design, stunning image and compelling copy.

What are your goals for Tweak.com?

To be the premier global source of creative design and print. To offer the most relevant selection of advertising and marketing materials specifically around the needs of small business owners.

How has your initial plan for Tweak.com changed since you founded it?

The core ambition is just the same as when we started, but our plans became more and more ambitious. It became very clear to me how much we could make life better for small and medium business owners.

When we got into the detail there was so much complexity that we had to deal with. What was really difficult was simplying this complexity and delivering customizable design in an interface that’s easy for everyone to use.

What does success mean to you?

Knowing that Tweak has made life better and easier for entrepreneurs everywhere. That’s a bigger buzz than money could ever give you.

Plans to eventually sell Tweak.com?

I’ve nurtured this dream for 11 years, spent the last three years creating it. I think there’s so much fun we can all have with Tweak that I can’t imagine myself letting go of this baby!

You’ve been so successful as an entrepreneur. In your opinion, how can someone become a great entrepreneur?

You really only get known as ‘a great entrepreneur’ after the fact. Success, jobs and wealth are all just outputs. An entrepreneurial journey starts as a desire to create something great and to change lives. So, I think it’s really  important that people focus on areas they’re really interested in. Then you’re never working, just seeing how you can make something you’re really passionate about work better. And it’s easy to spend lots of time and inspire other people to help create your dream.

Why will companies choose Tweak.com over competitors?

Because we make them look better in print and do it at a really fair price.

What about Tweak.com makes you so passionate about it?

The fact that we’re about to empower many millions of people to do something they’ve never been able to do before and that we are certain to improve the design standards for so many people.

What advice can you offer to an aspiring entrepreneur?

Always look at your business from the outside in – as a customer. Think long term – appreciate that every transaction from a customer is building your relationship. And finally – always do what you say you are going to do.

Thanks Jerry!
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