Apple’s iPhone users were ticked off as 2011 rolled in when they failed to roll out of bed on time.  The Today Show reported that the alarm function on some iPhones malfunctioned for several days in a row, making its owners tardy.  With all of Apple’s missteps in the design of its iPhone so highly publicized, one may wonder just how the product remains popular.

Additionally, there are other phones in the market, such as Android and Blackberry.  Windows even jumped into the bunch (a bit late, yes) but Apple is still the brand to beat.  Android phones have been called “complicated” and do not have as many apps (yet).  Blackberries have an all-business feel.  These represent minor reasons why the iPhone remains all the rage.

The secret is in the marketing.  Apple enjoys unparalleled levels of brand loyalty.  Apple users are generally excessively passionate about their MacBook or iPhone and would recommend them to anyone.  Even so, the iPhone has arguably failed to live up to the standards of Apple’s other products.  Some users even complain that the phone can barely perform its main function due to reception problems.

The million-dollar question remains: if the iPhone sucks so badly, why do I still want one?  If I knew the answer, I would be too busy building a brand to compete with Apple to write this article.