“There are over 2 billion email addresses worldwide yet only 200 million have blogs and most of these are inactive.   Through email, Posterous is bringing publishing to the masses.” – Posterous founders, Sachin Agarwal and Garry Tan.

Posterous seriously amazes me.
Posterous is a publishing platform (I refer to it as a blogging platform, but I’ll use the correct “Posterous term”). You can make a Posterous and have it live in a matter of minutes. The difference between this platform and all the other platforms available is how easy it is to use and maintain. Putting posts up on WordPress is easy and I am so grateful to have such an awesome tool, but it takes time. You have to edit all these little things before you make it the way you want it to look. With Posterous, you simply send an email. You put the title of your post in the subject and the article itself in the body. If you have pictures or a file you want to post with it, just attach them to the email. Press send and voila, you have just posted on your Posterous. They also offer other posting methods including through facebook, twitter, and text messaging.

I really wanted to learn more about the people behind the idea and they just so happen to be Inc.’s Coolest Top 30 Entrepreneurs Under 30 for 2010. I asked a few questions Sachin Agarwal and Garry Tan, so check them out below. And after reading, go grab a Posterous because they are so easy to create and instantly connect you to all your friends, family, and fans.

How did you guys originally get the idea for Posterous?

Sachin:   Each of us had blogs and we loved sharing with our friends and family, but we didn’t like how hard it was.  So we decided to make sharing as easy as sending an email.  Posterous is the solution to that problem.

Before Posterous, what were you doing?

Sachin: I worked as a software engineer for Apple for six years.  I helped design the playback system for Final Cut Pro.

Garry: I was a program manager at Microsoft for 2 years followed by product stints at Palantir Technologies and Reardon Commerce

How did the two of you end up collaborating?

Garry: We went to school together at Stanford but stayed in touch via email and mutual friends. 

What are your goals for Posterous?

Sachin: We want to make it easier for people to share and communicate with their friends and family.  This was our goal when we first started the company and it continues to drive everything we do.

What advice can you offer to a struggling young entrepreneur?

Sachin: Follow your heart.  If you build your startup from the heart, it will have a greater chance of having success. And besides that, you will be much happier along the way.

Garry: Focus on making every interaction with your product is a positive experience.  Today.  Not tomorrow. Not next week. Now. Because it is easy to envision a distant future that is better. But until that future is realized, thousands or millions of other people will have to endure a bad experience before you can get your act together.

Anything you guys want to add? Any questions you’d like to answer?

Joint: We encourage  anyone who hasn’t already checked out Posterous to do so.  To get started, just visit www.posterous.com or send an email to post@posterous.com.

Picture courtesy of Inc.com