This is the eleventh in a series of interviews with Etsy entrepreneurs.

Katy Mims was looking to add more retail sales to her South Paw Studios Jewelry business when she decided to start her Etsy shop. Kathy uses only the finest Swarovski Austrian crystals, glass pearls, fresh water pearls, Balinesian beads, Venetian glass, sterling silver, semi-precious and precious stones, and vermeil in her handmade jewelry. In this interview, learn how Katy started her successful Etsy shop – South Paw Studios – that has customers from all over the world.

What brought you to become an Etsy shop owner?

I decided to add Etsy as another facet to my business because I needed to add more retail sales to my business plan. Etsy was the key! I had been hearing about Etsy for a while, and just decided to join one day. It was VERY difficult at first to figure out how to get noticed and get sales, but with drive and 100’s of hours of research I broke the code and figured it out and haven’t looked back.

How do you market your business?

I market my business using Social networking, and I take out a few online ads once and a while. During the holiday season I step it up a notch and do more online ads. I also send out a quarterly newsletter to my customer base. This newsletter consists of new products, upcoming events, and usually a sales code so they can get something free or for a percentage off. For my local customers, I send out postcards for any local art shows that I am doing and I tell them where I sell at local galleries and museum shops.

How has social networking helped your business? What have you found works best for your store?

I love social networking. It really is a way to network for online stores. Really it is the new “business lunch meeting” or “dinner party”. Online stores don’t get out much to do face to face networking, so the new life of social networking has opened that door. I have a blog that I try to tend to once a week, I use facebook and twitter; a combination that has been very successful for me.

What is your favorite part of being an Etsy store owner?

On the personal side of being my own boss and having a successful Etsy shop, I really realized when my son was born, if I didn’t feel like working after not sleeping all night – that was ok. As a family we didn’t have to worry about maternity leave, or missing out on work or child care. That was all part of the plan and has worked out beautifully. Now my son is 3, and I haven’t missed a thing. On a business side, Etsy opens up a whole new realm of customers that never would have known South Paw Studios existed. I have mailed orders all over the world, from Spain, to Israel. It really is very exciting to see.

What are some of the ways that you find Etsy helps in your success as a store owner?

Etsy has made me a more successful business owner because it generates more retail sales for me. Etsy does this by having its hand in all the cookie jars, all over the world, funneling all these buyers into one central location. With Etsy drawing in consumers of handmade goods, and marketing to businesses like me that supply them, it is just a match made in heaven. It just makes perfect sense.

What advice would you give new Etsians just starting out?

My advice is to have good photography. I invested in a great Nikon SLR camera, and it has been worth every penny. I have been in the jewelry business 13 years and counting, and this camera is one of the best business decisions and money well spent, ever.

How did you come up with your shop name?

My store name, “South Paw Studios”, means that I am a lefty. It originated as a boxing and baseball term for someone that is left handed. I felt that my business name should be more than just Katy Mims jewelry, I needed something that I could identify with, and that other people would notice too.

How do you brand yourself to make your shop unique?

I feel that I offer functional jewelry that you can wear everyday with jeans and a simple white t-shirt, yet you can wear it to a formal function if preferred. I don’t want my customer to seem pressed on the thought of “I love this necklace, but where am I going to wear it?” I want them to be more, “I love this necklace, and I can wear it with anything”. I want there to be “No Fuss”. Jewelry shouldn’t be complicated, it should be enjoyable. That is why I feel I create jewelry that is much more appealing and affordable to a wider range of woman, from the younger jewelry lover to the seasoned shopper.

Do you feel a sense of community among the Etsy shop owners?

The sense of community is huge! Even though none of us ever meet, we are a big part of each others’ lives. I am an active member of two Etsy teams; The Etsy Twitter team and the Full Time Etsy Crafters team (FTEC). Both teams are so supportive and offer all kinds of business advice, and we are all in the same boat so they “just get it”. Some other people that I talk about Etsy to just look at me with a stare in their eye, and say, “what is it called again?” They just can’t grasp that it really propelled my business to the next level. So the Etsy community fills that part of my life. We all live and breathe our craft and are so passionate about it. Knowing that others are out there just like me, makes me feel a little less crazy and a lot more normal.

How do you connect with your buyers?

To connect with buyers, I always enclose a special hand written note, thanking them for their order and hoping to see them again soon. I use my own South Paw Studios note pads that are printed with my business logo and websites and I include a few business cards. For the holiday season I always include holiday gift tags too. The jewelry is placed in a special made, silver foil-stamped gift box and is lined with white tissue. All gift boxes come with a silver bow. People just love it when they get to “open” a gift, it makes it more exciting. I can’t tell you how many times I have received compliments on my packaging. It really is something I take great pride in. It really shows to the customer that I spare no expense when they buy something from me. I also encourage customers to sign up for my quarterly newsletter – which they can do from my blog – and to find me online on Twitter and Facebook.

Visit Katy’s Etsy shop at http://www.etsy.com/shop/southpawstudios
Visit the South Paw Studios website at http://southpawonline.com/
Follow the South Paw Studios blog at http://southpawstudios.blogspot.com/
Become a Facebook Fan at http://www.facebook.com/SouthPawStudios?v=wall
Follow South Paw Studios on Twitter at http://twitter.com/southpawstudios

Julie Barnes is the author is this post. Julie is excited to be living in Generation E – the age of the Entrepreneur. As a writer, she enjoys writing about all aspects of the entrepreneurial journey. She enjoys interviewing entrepreneurs whose experience and wisdom can inspire others to follow their entrepreneurial dreams. Julie lives and works in the Kansas City suburb of Overland Park, KS with her husband Ron, lovable dog Hank, and sweet kitten Sammy. You can visit her site at www.julieabarnes.com. Follow Julie on Twitter at @JulieBarnesKS. Become a Facebook friend at Julie Barnes.