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Tienes Hambre? What you going to do about Mr. Stern?
Let me just break down for you what Alex Stern is doing. He recently graduated college from the University of Colorado at Boulder. It was there he began spreading the word about his best friend, Sam Adams. Today, Alex Stern is Sam Adams full time manager. For those of you that don’t know Sam Adams – he is one of the hottest emerging artists in the music industry. Go to YouTube and iTunes and listen to his stuff. Not only does Alex do all the management duties, but he even gets up on stage with Sam. This dude has biz savvyness running through his blood. He took on responsibilities as Sam’s manager knowing nothing about the business. He just knew what he had to do to learn and was dedicated to taking Sam to where he is today and beyond. In addition to being a manager, Alex is doing his own thing. He has had a work in progress called Eighties Babies USA, which just launched. It is a fresh, trendy clothing line for men and women. I’ll let the man behind it tell you more about it in this exclusive interview.
And be sure to grab your Eighties Babies Gear here.
They say to not work with a close friend in business, but it works for you and Sam Adams. Why is that?
I think it’s because we don’t think of it as business. If it were a business relationship or that was the main concern, then I think it could be a problem. We don’t have the perspective of “strictly business”. It’s basically us just doing what we always did.
Why be an entrepreneur and not go after a steady paycheck?
I think it’s a general perspective on life as far as answering this question goes. We got one chance here. I don’t believe that anything happens after this life that we have here on earth. So, while we’re here I know it’s important for myself and definitely important for Sam to make the most of it. To subscribe to a normal societal thing where you go and sit in a cubical was never something that either of us was going to do since we were born. It came very naturally to do our own thing and be entrepreneurial in that sense.
How has Boston given you guys a leg up in the music industry?
I wouldn’t say that Boston is giving us a leg up in the music industry. We do have very very loyal fans from Boston. And it’s cool to kind of put Boston on the map as far as hip-hop or music in general. I think the main way that Boston gives us the leg up in the music industry would be that they haven’t had music before and that gives us the opportunity to, I wouldn’t say claim the city but use it as kind of a foundation to really be the first big corporate name as far as the music industry goes – someone doing big numbers in Boston at least. That definitely gives us a leg up, sort of being the first to do that.
We have to know if you’re working with any other upcoming artists.
I had this discussion with a couple people, but there is nothing serious at all. I’m already swamped everyday with work.
What about managing other artists in the future?
I think in the future once things settles down and we really plan where our place is in this industry and we set a steady pace for ourselves, it would definitely be something that interests me. But as of now its important for me to get the one artist that I do have to the place that he deserves to be before worrying about anyone else.
Tell us about your clothing line, Eighties Babies USA
The idea behind the clothing line is to give people the ability to wear clothing that speaks from their generation. The idea behind for me is to give girls the opportunity to wear cool clothing that they normally only get to see guys wear as far as urban, high fashion goes. That’s more of a specific description, but more than anything it’s an urban, luxury clothing company that is trying to mix those two genres and create a brand that people can be very proud of wearing to anything that they’re going to. Whether it be a very fancy event to a barbeque.
How has your life changed since becoming an entrepreneur?
The main way my life has changed is I don’t have the option to be busy or not. I just am busy.
Follow Alex Stern on Twitter.
Hope you enjoyed that folks. Upcoming interviews will be 1st Round Records, the independent label Sam Adams works with and also Sam Adams himself.






