Find out what the opposite sex is thinking. But isn’t that embarrassing? Not at Leftos.com (“LEssons For The Opposite Sex”), a place Zach Lipson and Ken Wohl have created to give people the opportunity to ask questions and express opinions about male and female interactions anonymously. It’s about time right?! They have recently launched the newest version of Leftos.com. It’s an exciting step in their journey and just the beginning to the vision they have.

In this interview with Co-Founder, Zach Lipson, he explains their exciting journey and how they decided to take things slow and really produce something that not only they like, but most importantly their audience likes. He also some awesome advice. Enjoy!

When was Leftos launched?

We launched the first version of Leftos in April 2009. That was a private release. IT was only open to about 500 people who were testing the site for us.  Then in August, we opened it up to the public, but it was a quiet launch. We did not do a lot of marketing. We wanted to build up a core group of dedicated users that we could interact with, test the concept with, that could create content and give us feedback. It has been a little less than a year.

Leftos.com just had their newest launch a few weeks ago

Where did you get the idea for Leftos.com?

The idea essentially came from the realization that we don’t really have a place to talk about these issues [male and female interactions] online.  Just in general, there isn’t an appropriate place and way of discussing these things. There is the problem that you can’t really get the opinions of the opposite sex on issues dealing with male and female interactions. The idea is to take the conversations among men and their friends, women and their friends, these conversations that are happening completely separate of each other and we can bring them together in one place…The idea of the actual website is that we could put these conversations online.

We realized the problem here is that it’s not that people are not talking about these issues, but that men and women won’t talk to each other because some of these things are private, their personal and even sometimes embarrassing. By placing it online, by creating this anonymity barrier, you’re not judged on who you are, but on what you have to say.

What are you doing for promotion?

We are in the process of contacting bloggers. We’re working with a few different blogs and websites within our industry that are going to help us promote the site. We are also partnering up with them to do some interesting content partnerships and some other creative ways of working together. We’re also working heavily on marketing the site through search engines…

What are some of the most valuable lessons you have learned thus far?

It’s crucial that you understand who your customer is. I think a lot of entrepreneurs come up with an idea and they think to themselves, “Well there is a huge demand for this and it makes so much sense that people are going to love it.” That’s not necessarily always true. You think that you can understand how people think and react, but the truth is: that’s impossible. You have to go out and really get a full understanding of who your customer is. Try to get some information. Get feedback and really work with your customers to make your product better. In the long run, that will be extremely valuable to the success of your business.

Do you have a vision for Leftos?

Yes, of course! We’re starting now with a site that’s mainly focused on questions, answers, and opinions. Essentially, the goal of Leftos is to create a place that encompasses all issues dealing with men and women – a definitive online resource for those kinds of issues. And we have a lot of interesting things planned for the coming years.

What advice do you have for aspiring entrepreneurs?

Focus on your product. Entrepreneurs have a tendency to get ahead of themselves. Don’t move too fast. If you move too fast, you’re going to lose sight of what you originally sought out to do. It’s important to remember exactly what you’re doing.

Be willing to adapt. You’re going to have to change your product as time goes on based on the feedback you receive, the research that you do. You have to be willing to make those changes and adapt to the market.

Check out Leftos.com!
Follow Leftos on Twitter.
Follow Zach on Twitter.
Follow Ken on Twitter.

Please Comment, Tweet, Stumble, and Digg!

Alex Monroe is the author of this post. He is the  flavorful and passionate founder of GetYourBizSavvy.com. He thrives off of the best noun in the dictionary: entrepreneur. He also guarantees no BS at this revolutionizing place called GetYourBizSavvy.com