We sit around and wonder why we can’t give ourselves an edge, why we can’t create and innovate new things into our business. Maybe that is because we can only do so much. Start thinking about how others can help. Google does this. Their employees are given amazing schedules, a lot of free time, and the freedom to create anything their heart desires. Google has also expanded itself to offer the public an opportunity to give Google feedback on its projects. Essentially, Google lets its most important components work on their future projects. Employees have a greater chance to excel because of the freedom they are given. With that in mind, why not reevaluate your thinking. Like William Edwards Deming said, focus on what the customer needs and eliminate work standards.  Google is the best example of this today because they let the people help make decisions and people like you and me get to create ideas for Google with no limit to their ideas.

Hire people and let them be innovative. Look outside of the box when searching for employees. They do not all have to be management or marketing majors.

Google went from a Search Box to the Web Leader. Their inventive ideas seem infinite.  “Google’s playground,” labs.google.com lists all their current projects and the projects that have passed their tests and graduated into actual services.

Start by gathering your friends and family.  They are free.  Then utilize the internet.  Then look for creative employees.  During this whole process, talk to your customers.  What do they want? Maybe they have some brilliant ideas.  We all have some genius in us.  Open your eyes to new and different opportunity.